Last updated: 21 July 2026
Sparkline Group ("Sparkline Group", "we", "us" or "our") operates this website and provides construction equipment sales, rentals, spare parts, refractory construction, and mechanical services across Abu Dhabi, the United Arab Emirates, and the wider GCC. This Privacy Policy explains what personal data we collect when you use our website or services, why we collect it, how we use and protect it, and the rights you have over it. It is written to comply with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the "PDPL") and other applicable UAE data protection regulations.
We collect information you provide directly to us, such as when you submit a quote request, contact form, newsletter sign-up, or job application. This may include your name, company name, email address, phone number, physical or site address, and the details of your enquiry (e.g. the product, service, or rental you are interested in). We also automatically collect limited technical information when you browse our website, such as your IP address, browser type, device type, pages visited, and referring URLs, via cookies and similar technologies.
We process your personal data on the basis of your consent (e.g. submitting a form), the necessity of processing to perform a contract with you (e.g. a rental or sales agreement), and our legitimate business interests in operating and improving our services, always balanced against your rights under the PDPL.
We do not sell your personal data. We may share it with trusted third parties who help us operate our business — such as hosting providers, email/SMS delivery services, payment processors, and logistics partners for equipment delivery — under confidentiality obligations, and only to the extent necessary to provide our services. We may also disclose information where required by UAE law, court order, or a lawful request from a UAE government or regulatory authority.
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting, or reporting requirements under UAE law, after which it is securely deleted or anonymised.
We apply reasonable technical and organisational measures — including encrypted storage of sensitive credentials, access controls, and secure hosting — to protect personal data against unauthorised access, loss, misuse, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Our website uses cookies and similar technologies to remember your preferences, understand site usage, and support analytics. You can control cookies through your browser settings; disabling cookies may affect some website functionality.
Under the PDPL, you have the right to request access to, correction of, or deletion of your personal data, to object to or restrict certain processing, and to withdraw consent where processing is based on consent. To exercise any of these rights, contact us using the details below.
Our website may contain links to third-party websites, including brand and manufacturer pages. We are not responsible for the privacy practices of those websites and encourage you to review their own privacy policies.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable UAE law. The "Last updated" date at the top of this page indicates when it was last revised.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
Sparkline Group
Warehouse No. 30, Al Beerish 1 St, Musaffah - MW5, Abu Dhabi, United Arab Emirates
Email: info@sparklinegroup.com